Eurovet to launch Paris-Moscow Express programme in July
Eurovet, the organiser of the leading tradeshow network for the lingerie, swimwear, and athleisure industries, is set to launch an ambitious programme in Paris in July under the label Paris Moscow Express. The programme, designed for Russian buyers and brands, will be held from July 7 to 9, 2018, at the Unique by Mode City trade show in Paris.
As the Paris shows are already quite popular with Russian buyers, with their numbers increasing year upon year, the ground-level work done over the past three years by Eurovet’s Russian-speaking teams in Russia will take things a step further in Paris, mobilising even more market leaders from Russian-speaking lands.
Exhibitors and visitors interested in the programme will benefit from various services. Russian and CIS visitors can avail assistance and personal shopper, a special fashion content from Eurovet experts, a personalised fashion tour through the show with analysis and explanation of trends and forums, and talks interpreted into Russian language.
There will also be the ‘Lingerie is my business’ VIP dinner reserved exclusively for Russian retailers and bringing together the members of a club created by Eurovet, that unites the 200 leading boutiques in the market. Along with a Parisian retail tour, visitors will be provided boutique coaching on merchandising, practical advice, and stop staging.
Brands that wish to work with Russia will also benefit from a specific programme. It will include identification as part of the ‘Paris-Moscow Express’ guided tour, promotion of the tour before the show to Russian visitors, promotion on site in print and on digital platforms, speed-dating between brands and retailers, individual establishment of contacts, agent search before the show, and a number of visibility and individual sponsoring programmes with retailers. Friday, 18 May 2018